Category Archives: Marketing


Getting the detail right

Capturing the detail of a property is just as important as recording the spaciousness. These are the images your clients will connect with as they will see fabric, material, finishes and how their future home will feel. 

These shots are great for breakout images on show sheets or for social media that can grab someones attention.

So if you have a feature that needs to be “highlighted” then always request a special shot of it. Your followers and clients will thank you for it. 

Real Estate photography really is at its very best when these images are promoted out, in turn Realtors are taken more seriously about their marketing efforts. 

Look out for items such as tile work, expensive or desirable appliances, show off a city view from the bedroom or even technology items such as Nest or other money saving devices in newly connected homes. 

All of these things can boost confidence in your clients which in turn brings them to view a property. 


Aerial photography and video has become more and more popular for Real Estate and Building Management projects. Drones can be used to highlight the surrounding area, grounds and boundaries of property, Real Estate Photography NYC have a shot list that you should be asking for when booking drone footage with us.

Print, cut out and keep.


The Slider

This is the standard external detail we love to use, this involves shooting the location from right to left with a fixed camera. Almost like a slow motion “walk-by”. Works for smaller and larger estates.

Spotlight / Orbit

Totally as this sounds, this shot is created from a higher altitude using the building as a focal point, the drone will orbit round keeping the property or location in frame the whole time. Great for larger estates.

Overhead & Top Down

Our favorite of all is the top down or sometimes called the overhead shot. The benefits of using this shot is that you can see a large part of the neighborhood and as well as the entire grounds if the drone is high enough. Easy to shoot and easy on the eye to view.

The Scamper

A much faster shot that can start low, far away from the property and progress towards the location, tilting the lens upwards while gaining altitude. Creating a welcoming opening scene, and can be reversed as a closer shot.



It doesn't matter if you are a seasoned Realtor, home owner or preparing your short term rental for the summer months or ski season, getting ready to market the property is key to a successful result.

Lets look at a few ways you can get the best out of your listing., through easy preparation.

Clearing the surfaces of clutter and personal effects is a great way to improve the marketing materials you will offer out. We always recommend grabbing a removal box from Staples or a local storage company and placing your items inside. Even if it means loading and unloading each room in turn; its a great start.

The bathroom and kitchen are always areas that have plenty to put away / hide, so remove that shampoo bottle, toothbrush and kitchen items to promote the surfaces in each space.

The kitchen, windows and tables will all need to be wiped down and dried off, you will be surprised how much those finger prints will show up on a high resolution camera.

Take those fridge magnets off too, they will also create clutter.

If you have the time and extra cash, hire professional cleaners the day before to get everything in order.

So you got your listing ready to be staged ? Here are a few things you can do easily.

  • Replace the bedding with new duvet covers and extra plump pillows
  • Set the dining room for evening dinner
  • Replace all broken bulbs and lights where possible
  • Remove table covers and plastic sheets if you have them
  • Buy flowers or table plants, place them in rooms that need them

If you have blinds that are broken then either replace or remove entirely, those items can be easily redrawn with photoshop if need be in post production.

One way to make sure you get fantastic results is to hire an interior designer or a staging designer that can bring the best designs and really draw attention.

Normally you will need to hire the furniture for around 3 months to benefit from filling an empty property but its also worth while if you have a property pre-furnished. Replacing some of the tired old furniture with new rented can be a hard and fast way to get extra curb appeal.


Designed To Appeal

Here is an example of home staging with before and after, watch and see how it could look to improve your listing.

Check out more about our staging services in partnership with Designed to Appeal here.